The bi-annual Infrarail event is of huge importance to Swiss cable protection manufacturer PMA – providing them with the exposure they need in order to increase awareness of their revolutionary products.

In the run-up to the event, TWA designed a fantastic campaign, steering away from images of conduit by incorporating a shark into their advertising, which not only looks much more interesting, but also emphasises the advantages of PMA’s products. The result? An exciting, attention-grabbing, bold campaign which not only won us an award, it also drew in hundreds of visitors.

The Andover Business Expo is now in its third year, and TWA can happily take all the credit for the outstanding success of this event: from coming up with the idea, securing sponsorship, building a specially-designed website and organising events and guest speakers, to providing banners, signage and promotional materials for exhibitors.

The event was extremely well received in the first year, smashed all figures in its second and preparations are now underway to continue the trend in 2011. As a result of the resounding success in Andover, TWA have since been approached by several organisations and preparations for two Expos in other areas are currently underway.