5 reasons why you should create a Facebook page for your business

Just a few minutes is all it takes to set up a Facebook fan page andit's a zero-cost way to target an interested audience. Once you have done it, you have a vehicle to communicate with them for free whenever you feel like it. Social media is here to stay, so here are five great reasons why you should build a Facebook fan page for your business today:

1. As I said in the intro, it doesn’t cost a penny. You just need to invest a little of your time, which won’t be a lot because it’s so easy.
2. Unlike the rest of Facebook, which is password protected, a fan page isn’t - so can be viewed by anyone. This openness also makes your fan page very search engine-friendly, so get plenty of important keywords in place and your page will be found!
3. Encourage your prospects to become fans. With your fan page you can then provide regular news, updates and product info to your new following.
4. You're in charge. Because you retain full control of your fan page you can not only send out updates and messages, you can manage the information displayed on the page.
5. Harness the power of viral marketing. In most cases, every fan that joins your page has your info published on their own page for their friends and followers to see as well.

So there you have it. Five great reasons to set up a fan page on Facebook for your business. It will only take a few minutes and it’s a doddle to do: visit www.facebook.com and select ‘adverts and pages’, then ‘pages’ and then ‘create page’. Add your info and URL, upload your logo and away you go!

About Edward Thomas

Edward Thomas is the Creative Director of TWA