Not sure you can afford to exhibit at one of our Business Expos? Can you afford NOT to?

Here are ten reasons why you should be making an exhibition of yourself...

• Exposure. Exposing your services and products to hundreds, even thousands of people who are looking to buy is a fantastic way of generating new business.
• A live marketing experience. You can’t beat getting face-to-face with potential clients, showing them what you can do and ensuring their undivided attention.
• The right people. Business events deliver buyers direct to sellers, usually within a specific industry sector or location. What does that mean for you? That everyone who walks through the door is a potential customer, with needs relevant to your offering.
• Cost effective advertising. Exhibitions are the cheapest method of getting in front of your customers – you and your staff are the advert. And that counts for more than words on a screen; you are a living, breathing and believable promotion, capable of building strong leads and forging important connections with visitors.
• Let them come to you. Getting in front of potential customers is difficult at the best of times, and also time consuming. At an exhibition, prospects will come to you, and you can speak to everybody at once in the same professional surroundings, where you have your team, portfolio and products to hand.
• 80% of exhibitions visitors are personally involved in buying products and services*. Imagine it: a room full of influential people interested in what you can do for them.
• 91% of decision-makers prefer trade shows**. And unlike normal correspondence, you can address and overcome any objections swiftly, thus accelerating your sale.
• Boost sales. We all know about the recession, but you can either sit back and worry about what the state of the economy means for your enterprise, or you can get out and secure the business which will see you through the hard times.
• Raise your profile. Associate yourself with the cream of local business or well-known brands within your sector and people will see that you are serious about what you do and proactive in your approach.
• Appeal to all five senses. Demonstrate what you do, talk to people, show them, let them touch, test or taste (maybe even smell!) your products. Build familiarity and faith in your brand.

 And don’t forget, if you aren’t at that exhibition, you’re out of the game. Don’t let competition leave you behind – put yourself forward and start exhibiting now!

Business Expos are a fantastic way of boosting business and increasing your potential for success. You can exhibit for less than you think at a TWA Expo. Visit www.andoverexpo.biz or call Lucy Lomax now on 01264 355846.

*Source; Event industry alliance

About Edward Thomas

Edward Thomas is the Creative Director of TWA